How to Make Your Fragrance Last All Day

You've invested in a beautiful, authentic fragrance — now make sure it performs. Longevity isn't only about the perfume; how and where you apply it makes an enormous difference.

Moisturise First

Fragrance clings to hydrated skin. Apply an unscented moisturiser before spraying — dry skin lets scent evaporate too quickly.

Target Your Pulse Points

Apply to warm pulse points: the wrists, the base of the throat, behind the ears, and the inner elbows.

Don't Rub Your Wrists

Rubbing crushes the top notes and shortens longevity. Spray, then let it dry naturally.

Choose the Right Concentration

An Eau de Parfum (EDP) holds far more fragrance oil than an Eau de Toilette (EDT), so it lasts noticeably longer.

Layer for Extra Staying Power

Pairing a matching body lotion with your perfume can dramatically extend how long your scent lingers.

Explore our long-lasting EDPs and find a scent worth making last.